Hello, I’m XIU KIM, a visual director and photographer based in Seoul. Over the past few years, I’ve worked across diverse contexts—spaces, brands, and people—focusing not just on what is shown, but how it is seen. From commercial projects to personal series, I seek to capture the quiet distinctiveness of every subject.

Hello, I’m XIU KIM, a visual director and photographer based in Seoul. Over the past few years, I’ve worked across diverse contexts—spaces, brands, and people—focusing not just on what is shown, but how it is seen. From commercial projects to personal series, I seek to capture the quiet distinctiveness of every subject.

Hello, I’m XIU KIM, a visual director and photographer based in Seoul. Over the past few years, I’ve worked across diverse contexts—spaces, brands, and people—focusing not just on what is shown, but how it is seen. From commercial projects to personal series, I seek to capture the quiet distinctiveness of every subject.

Hello, I’m XIU KIM, a visual director and photographer based in Seoul. Over the past few years, I’ve worked across diverse contexts—spaces, brands, and people—focusing not just on what is shown, but how it is seen. From commercial projects to personal series, I seek to capture the quiet distinctiveness of every subject.

I’ve always been drawn to quietness—not silence, but the kind of stillness that lives inside movement.

I’ve always been drawn to quietness—not silence, but the kind of stillness that lives inside movement.

When I photograph, I’m not chasing spectacle or control. I'm trying to be present—enough to notice a flicker of light, a gesture, a tension in the air. I try to stay open. Photography, for me, isn’t just about capturing what things look like. It’s about how time slows down for a moment. How emotion lingers in shape, color, and shadow. Often, what I keep is not a scene, but a trace of a feeling. This page—‘Notes’—is not a portfolio. It’s not a diary, either. It’s somewhere in between: a collection of small memories, personal frames, and thoughts I wanted to hold on to. Some are clear, some are vague. But they all stayed with me.

This page—‘Notes’—is not a portfolio. It’s not a diary, either. It’s somewhere in between: a collection of small memories, personal frames, and thoughts I wanted to hold on to. Some are clear, some are vague. But they all stayed with me.

© 2025

© 2025

© 2025

© 2025